The three-year Bachelor of Business Administration (BBA) program at MAHE, affiliated to Utkal University, is structured to develop well-rounded business professionals with strong leadership, analytical, and entrepreneurial skills. The curriculum covers foundational subjects such as principles of management, business economics, financial accounting, marketing management, organizational behavior, and business law in the early semesters, progressing to advanced topics like human resource management, operations management, strategic management, international business, and digital marketing. Students participate in case-study discussions, group projects, business simulations, internships, and industrial visits to gain real-world exposure. Soft skills training, communication workshops, and personality development sessions are integrated throughout the program. Graduates emerge ready to enter corporate roles, pursue higher studies (MBA), or launch their own ventures.